Growing and Learning in the digital age – Symposia Labs Guest Blog

Excerpt from Symposia Labs blog

Sometimes you get thrown into something and think, maybe this is the future. Digital media is EVERYWHERE today and it fits right in with communications, public relations, and marketing.

I have been in the communications industry since 2000 and when I graduated from college I was still faxing press releases and information to the media. I remember the first glimpses of social media and how I never thought at the time it would catch on. It did. My first “ah-ha” moment came around 2005 when I saw a Honda car TV ad that featured their MySpace account URL instead of their website. Whoa.

In the past 10 years, social/digital media has gone from a tactic to a legitimate profession with thousands of tactics itself. Heck, 20 years ago what was social media? It was not here yet…..

CLICK HERE to read the entire blog with my Top 5 list of resources to follow!

My IUPUI 50th Anniversary Story

I truly enjoyed my experience in graduate school at Indiana University-Purdue University Indianapolis. The professors, the students, the atmosphere was one that I absolutely felt. The jaguar way. I was able to submit my story and be featured on the 50th Anniversary Page. Enjoy. Click the screenshot below to learn more.
AND…now I have been an adjunct professor for six years with my wonderful school.

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Grand Valley’s PRSSA PR Hangover Podcast – STORM AREA 51 Special Edition

PR Hangover is a  bi-weekly advertising and public relations podcast featuring some of West Michigan’s most knowledgeable professionals. Brought to you by Grand Valley State University’s chapter of PRSSA.

I recently began my third year with Grand Valley as an adjunct professor in communications, love my side hustle. I was asked by the podcast host, Sarah Dudinetz, to be on and talk the September 20th – “STORM AREA 51” Event that has taken the internet and social media by storm. People have really signed up to see if aliens really exist. SO, what started out as a joke Facebook event by one guy at 1 a.m. is now a full blow festival that will be happening in nearby Las Vegas.

And…a couple of tourists from the Netherlands came to the United States and crossed the Area 51 border just a week ago. They were immediately put in jail. The phenomenon has reached the entire globe now.

CLICK HERE TO LISTEN TO THE STORM AREA 51 PODCAST

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Symposia Labs “Why Marketing” Video

Thank you to Symposia Labs for reaching out and asking me to be a part of their “Why Marketing” video series. Remember that we now live in an enivironment where things change instantly, you have to continue to keep educating yourself.

Why Marketing: Ben R. from Timothy Haines on Vimeo.

My Top 5 list of digital blogs to help you learn:

  1. Social Media Examiner – Blog and Podcast. http://www.socialmediaexaminer.com ANYTHING and everything social media that is relevant from the beginner to seasoned pro. One of the first digital, legit organizations out there – this team knows what is up and help immensely.
  1. Ad Age – Blog and Magazine. http://www.adage.com
    One of the earliest contenders that used to be called Advertising Age – started in the early 1900’s. I love to subscribe and get this in the mail which features different content than the online editions. A mix of it all.
  1. PRSA Content Connection – Blog. http://www.contentconnection.prsa.org
    The Public Relations Society of America is a PR organization, but they embrace so much more. Today, you have to know a little about it all. Content Connection gives you the information you need from staff writers and guest blogs across the country. I suggest subscribing to their newsletter for a good email.
  1. TechCrunch – Blog, Events and Podcasts. http://www.techcrunch.com
    Digital. Techy. Anything. The Tech Crunch Battlefield is an amazing competition that brings people together from all over the world to talk tech, communications, marketing and more. Their online content is top notch.
  1. Hootsuite – Content Management System, Certifications and Blog. http://www.blog.hootsuite.com
    I love the Hootsuite platform and use it personally and professionally every day.
    Hootsuite went a step beyond and offers certifications (I have my college students take it) and a plethora of information on their blogs and social media.

2020 LLS Man of the Year nomination

I was recently nominated to participate in the Leukemia & Lymphoma Society’s Man of the Year nomination. After some thought and talking it through with my wife, Kelly, I decided to give it a go! Please see my signing video below for the Spring of 2020 West Michigan Leukemia and Lymphoma Society’s Man and Woman of the Year competition. More info to come in the upcoming months. Thank you for your support and remember to always #giveback to your local community.

Cancer sucks, really bad. I’ve known family and friends who have fought the disease, beat it and some who have lost their lives. This campaign is for all of you…

Holland Tulip Time Festival

Part of living in West Michigan is experiencing Tulip Time and enjoying all the colors and culture that Holland, MI has to offer. I had the opportunity to attend the event this year for the second time and I have to say I had a lot of fun. Good…adult, chilled fun. A couple of friends met me at New Holland Brewing Company in the downtown area for lunch, followed by Dutch wooden shoe dancing (looks like it hurts?!), the always fun carnival and finally Windmill Island Gardens. I do love to eat and have to admit to getting an elephant ear from a food truck. So delicious.

The event is perfect for people of all ages and I do suggest it for families – kids love the Tulips too! 🙂 Windmill Island costs to get into the park, but other than that this is a free event. Free besides an elephant ears and carnival rides.

Plus, Holland, MI is just a fun town that is located on the water of Lake Michigan. Check out all it has to offer for a nice, weekend getaway. Relaxation at its best. Ahhhh!

ArtFeast 7 | Benefit for Exalta Health

Exalta Health, a non-profit health care organization is hosting their seventh annual ArtFeast. ArtFeast 7 is a premiere fundraising event for Exalta Health in Grand Rapids that helps people of any ethnicity, language, gender, disability, religion or creed. Exalta Health offers quality health care that is affordable or free.

Who: YOU and your friends
What: ArtFeast 7
When: Thursday, May 16, 2019
Where: Aaltech Automotive Services · Kentwood, MI
Why: To help those in need in your local Grand Rapids community.

Ticket Link via the Exalta Health website
Exalta Health on Facebook  |  Instagram

Mary Free Bed marketing internship reflection – Shannon Hicks

It wasn’t until the middle of my internship that I truly understood what the marketing team at Mary Free Bed does. Of course, their job, on paper, is to develop relationships with community members and advertise the successes of the company. But, they do so much more than that. The marketing team helps past and present patients to examine and appreciate their own unique story. Through videos by Eric, pictures by Tony, and writing by Betsy, the team shares inspiration to people who need their hope and freedom restored. Thanks to social media posts and our website content, people allow themselves to embrace the possibility of miracles, or marycles. And, the marketing team assumes those responsibilities with a heavy, grateful mindset focused on the people whom Mary Free Bed serves.

With a background in non-profit work, I understand the ease at which it is possible to forget the larger cause that one is working towards. But, at Mary Free Bed, I didn’t see that as an obstacle. Everyone at Mary Free Bed is focused on the mission of restoring hope and freedom to people. And, it’s easy to stay motivated when you walk alongside these patients everyday and see the progress that the Mary free Bed staff has helped them achieve.

I feel grateful to have worked alongside those patients, as well as the staff, at Mary Free Bed, all while growing as a marketing professional. As an intern, I was able to reach over 16,900 people with my Facebook posts. On twitter, I wrote to an audience of 2,577. And, on Instagram, I had the opportunity to inspire and educate over 1,798 people. I went into the Grand Rapids community and promoted Mary Free Bed, while improving my communication skills that I’ve been refining in school for the past few years. The Thrive Gala was a particular highlight of my time at Mary Free Bed, as I was part of a team that helped raise thousands of dollars for children with cerebral palsy.

In addition to those major accomplishments during my time at Mary Free Bed, I also learned some basics of videography and editing from an award-winning videographer professional. I wrote articles celebrating Mary Free Bed staff and programs, which were published online. I even wrote my first ever news pitch to national news outlets, asking them to share the success of a Mary Free Bed patient who overcame a life-threatening injury. I began to see the many different aspects of marketing, and the staff mentored me in each area.

While I’m sad to see my internship at Mary Free Bed come to a close, I feel confident that I will be successful as I begin working full-time after graduation in May. Thanks to those at Mary Free Bed, I have gained a deeper understanding of business, marketing, and compassion.

Mary Free Bed Marketing Internship Reflection – Karlee Tykosky

The basic expectation of an internship is to apply your education, enhance your education and prepare you for graduation from your education.  After completing my internship with Mary Free Bed Rehabilitation Hospital, I can say these expectations were easily exceeded.

My very first day at the hospital, I was blown away by the work environment and employee culture. I was a complete stranger to so many, but every person I encountered that day never failed to welcome me with a warm smile or simple greeting. I knew within hours that this was going to be a life-changing experience—and oh my, it was.

I reflect back on everything I accomplished this summer and it’s impossible to fit it all on paper, but I guess I’ll start with the marketing team… It’s hard not to brag about working in the same room with these incredibly talented, kind-hearted and successful people. There aren’t words even big enough to describe how much I learned from them.

I would have to say, however, the most important thing I learned from this team is that good marketing focuses on the big picture, but great marketing depends on the small details.

For instance: changing ‘discharge’ to ‘graduation’ communicates a warmer vibe; adding that one hashtag may gain us a new follower; an up-close, unique angle makes a photo more eye-catching; embedding that link will direct them straight to the registration page (the small, but mighty list goes on).

I not only enhanced my digital marketing skills, but gained hands-on experiences out in the community as well. I would have never guessed to be doing social on the finish line at the Fifth Third River Bank Run or help judge the Ms. Wheelchair America pageant. I met incredible people and progressed as a professional in public relations all while doing remarkably meaningful work.

Working as an intern at Mary Free Bed allowed me to enhance my marketing mind, but also helped shape my character as well. With new experiences comes new challenges and boy, did I doubt myself. I had never attended a press conference or ribbon-cutting before, let alone live stream these events on social media. Everybody could probably see me sweating, but being thrown into the fire surprisingly helped burn away my doubt.

Of course, I failed at times (okay, a lot of times), but that failure would have never allowed me to seek success. I made connections, strengthened my portfolio and gained the confidence I needed to move forward in my career.

Thank you, Mary. You’ll always have a special place in my heart.

Welcome to Mary Free Bed Marketing Gabrielle Vernon!

The expectation of something special         

Working with non-profit organizations is something that I have always been passionate about ever since my experience at a feeding center. Having the ability to communicate a message to an audience that isn’t familiar with an organization or company is very fulfilling to me. My way to communicate a message comes through a sector of advertisement called film and video.

February of 2017, was the first time that I’ve ever heard of Mary Free Bed, a client of mine was telling me a success story that one of his family members had at the rehabilitation hospital. After researching a little more about the non-profit rehabilitation hospital, I found that the atmosphere was friendly, warm and inviting. Definitely different from any hospital that came into my mind. Mary Free Bed is a place that doesn’t evoke nerves and instead provides a comforting environment for patients, staff, and volunteers.

Gabrielle VernonI found out that a marketing internship is offered to college students. Being a Grand Valley State University student, I fit the ‘student’ status criteria. However, I didn’t major in marketing, advertising, or public relations, and that made me very nervous to even apply. It would be a little over 6 months later that I would work up the nerve to just submit an application.

Early August 2017

I lean back in my chair and let out a huge breath of air. I’ve finally submitted the application for the marketing internship through Mary Free Bed Rehabilitation Hospital.

I remember feeling relieved that I could possibly be one step closer to working with such an amazing organization that really cared about helping people. Of course, there was always that voice in my head filling my mind with self-doubt because my major focused on a different sector of advertising and marketing. But I knew Mary Free Bed was the one place that I wanted to intern at, I had to have faith that I could be a part of the organization and start to make a difference.

It didn’t take them long to give me a call back to set up an interview. Nervousness and excitement were an understatement. This was my shot and I had to shoot it. After completing the interview, I realized that the marketing department wasn’t just a team, they were a family. They had each other backs and tackled challenges as one. Since I could remember, I’ve loved working with teams and brainstorming ideas that gave everyone an opportunity to contribute.

Early September 2017

I do a little dance after hanging up with human resources because I was just offered the Marketing Internship.

My expectation for this internship is that it’ll be a special experience in my life that will shape more of my future jobs to come. I get to be a part of the family and contribute innovative ideas to help promote the advancement of Mary Free Bed. I expect to learn quite a lot in these next three months. I want the ability to provide excellent communication, enhance my writing and social skills, and contribute to video ideas. I want to be able to understand marketing, advertising, and public relations much more and provide my skill set that I have learned throughout college.

I am so thrilled to be an added player on the Mary Free Bed team and I know that this experience will lead me down a road to success and personal achievements.